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Business Plan Template

18 April 2015 Author :  

Business Name: 

Name(s) and ID Number(s) of Owner(s):

Address:

Contact numbers:

Table of Contents:

1. Executive Summary                                                                         

2. General Company Description                                                                   

3. The Opportunity, Industry & Market                                  

4. Strategy                                                                                                              

5. Business Model

6. Team – Management & Organisation   

7. Marketing Plan      

8. Operational Plan     

9. Financial Plan   

10. Appendix                                                                                                

  1. Executive Summary

[In 2 pages or less summarise the most important aspect of the business]

Business Concept: 

Financial Features: 

Financial Requirements:

Current Business Position:

Major achievements:

  1. General Company Description 

[1-2 page overview of the company]

Name of the company

Type of legal entity 

Ownership 

Significant assets

Mission statement

Goals and objectives 

Company strengths and core competencies 

The industry

  1. The Opportunity, Industry & Market

 

[2-3 pages]

The Opportunity

  • Where is the gap in the market?
  • What has given rise to this gap?
  • How was this gap identified?
  • How will the gap be filled?

The Industry

 

  • What are the barriers to entry in this industry?
  • How much power do the customers have?
  • How much power do the suppliers have?
  • Are there substitute offerings for the product or service?
  • Who are the competitors and how strong is the competitive rivalry?
  • What are the major changes affecting the industry?

The Market

 

  • What is the total size of the market?
  • How fast is the market growing?
  • What percentage share of the market will you have? (This is important only if you think you will be a major factor in the market.)
  • What are the major trends in target market – trends in consumer preferences, demographic shifts and product development?

 

 

 

  1. Strategy

 

[1-2 pages]

  • The focus of the business: broad mass market or a specific niche?
  • How the business will succeed in the market? How will you create a unique and valuable position, involving a different set of activities?
  • What is unique about the business? How is the offering different from that of competitors?
  • What is the value for the customers? Describe the value proposition for the customer?
  1. Business Model

[1 page]

  • The sources of revenue
  • The major costs involved in generating the revenue
  • The profitability of the business (revenue less costs)
  • The investment required to get the business up and running (to get to scale)
  • The critical success factors and assumptions for making the profit model work
    1. Team – Management & Organisation

     

    [2 pages]

     

    • A list the founders including their qualifications and experience
    • A description of who will manage the business on a day-to-day basis. What experience do these individuals bring to the business? What special or distinctive competencies do they offer?
    • An organisational chart if you have more than 10 employees, showing the management hierarchy and responsibility for key functions

    7. Marketing Plan

     

    [2-3 pages]

    • The product (or service) and why it is valuable to customers
    • The focused and detailed description of the target market
    • The positioning of the product or service – how it should be perceived by customers
    • The pricing strategy with specific price points at which the product or service will be sold
    • The sales and distribution channels that will be used to get the product or service to the customer
    • The promotion strategy including public relations activities, specific promotions, advertising and intended viral marketing activities

    8. Operational Plan

     

    [2 pages]

    • A description of the operating cycle that describes what the organisation will do to deliver its service or create and sell its product

    A description of where all the necessary skills and materials will be sourced

    • What will be outsourced, what relationships are in place and how those relationships will be managed
    • The cash receipts and cash payment cycle of the business

    9. Financial Plan

     

    [2-4 pages]

    • Start-up expenses and capitalisation: a description and explanation of what it will cost to launch the business and where you expect to get this money
    • 12-month profit and loss projection (month-by-month) and a three-year profit and loss projection (quarter-by-quarter)
    • A 12-month cash-flow projection and a three-year cash-flow projection (quarter-by-quarter)
    • A projected balance sheet at start-up and at the end of years one to three
    • A break-even calculation

    10. Appendix

    • Brochures and advertising materials
    • Industry studies
    • Blueprints and plans
    • Maps and photos of location
    • Magazine or other articles
    • Detailed lists of equipment owned or to be purchased
    • Copies of leases and contracts
    • Letters of support from future customers
    • Any other materials needed to support the assumptions in this plan
    • Market research studies
    • List of assets available as collateral for a loan
    • Detailed financial calculations and projections

 

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